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b-on-b.com - handmade cases for machine made objects

74 varick st.
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nyc, ny 10013
t. 212.966.4979
f. 212 966.3866

February 18, 2003 - New York- Interactive Experience designers dotsperinch, announced today the launch of a new site for custom handbag maker, Bleibtreu (b-on-b.com).

Using a unique blend of textiles and hand handmade patterns, Bleibtreu's products are designed to "rescue the technological society from its accessory dull-drums" said Bleibtreu's designer and proprietor Sarah Bleibtreu.

"Visitors to b-on-b.com enter an environment not unlike the one they would encounter walking into Bleibtreu's East Village boutique," said Carlos Tejada, Creative Director and lead interaction designer on the Bleibtreu project; "in its use of texture, color, and interactive gestures, b-on-b.com encourages visitors to rethink what a laptop bag could be."

about Bleibtreu

From her boutique in New York City, Sarah Bleibtreu spends her time dreaming up ways of keeping everything neat, tidy, comfy, and wrapped up. Bleibtreu's handmade creations have recently been featured in Time Out New York.

about dotsperinch

Founded in 1998 as an experimental practice for architecture, film and new media, dotsperinch has grown into an network of artists, architects, technologists, and theorists working collaboratively on the development of exhibitions, installations, websites, and applications for mobile devices.

Partners and clients span the arts, museum, and education communities, including UNICEF, the National Building Museum, Ralph Appelbaum Associates, and the Irish Arts Council. Recent projects include the National Building Museum's virtual exhibit Building America (building-america.org) and NPR's Sonic Memorial Project (SonicMemorial.org).